Your website should be your best salesperson.
Websites, care and marketing for upcoming and established independent businesses where a single new customer is worth thousands — built and looked after by one person in Sussex, start to finish.
Four things, done properly.
The same person handles every project, start to finish — no account managers, no juniors, no handoffs.
Websites
Fast, modern, mobile-friendly sites — built on WordPress or fully custom, depending on what you need.
Learn more →Growth Plans
Ongoing SEO & GEO integration, Google Business Profile management and conversion work that keeps bringing in enquiries after launch.
Learn more →Marketing
Google & Meta ads, Google Business Profile management and social support — run for you, not by you.
Learn more →Design & Print
Leaflets, business cards, signage and brand materials, designed to match your website.
Learn more →Recent projects.
A couple of examples of what gets built — more going up as projects launch.
Coburn & Baker
A full rebuild for an independent wholesale and private bakery whose outdated site needed a long-overdue overhaul and wasn't performing well in search. Rebuilt with better SEO, a cleaner UI and proper enquiry forms.
Natural Angle
A home improvement business offering bespoke stone worktops, tiles, kitchens and bathrooms — their old site had confusing navigation and slow performance. Rebuilt with a new design and now backed by managed ad campaigns.
How it works.
A proper conversation
Understanding your business, your customers, and what will actually move the needle — before anything gets designed or built.
Design & build
Your website, campaign or design work gets built properly, with regular check-ins so there are no surprises.
Ongoing care
Maintenance, SEO & GEO, ads and support keep things moving after launch — month to month, only what you need.
Built for businesses with something worth selling.
Focal Creative works best with independent businesses where a better website and marketing clearly pay for themselves.
What projects typically cost.
Every project is scoped around what your business actually needs — these are starting points, not final quotes.
Every build includes 2 months of Grow as standard — carry on at £900/mo afterwards, or step up to Lead Engine for £1,800/mo. Cancel any time.
Website Builds
Included on every build: mobile responsive design, SEO & GEO setup (optimising search engine and AI-generated search results), image & speed optimisation, SSL & basic analytics.
Growth Plans
- Hosting, security, updates, backups, uptime monitoring
- Google Business Profile managed
- Monthly SEO & GEO work, and a report you can actually read
- Conversion improvements to the site
- Content and dev time each month
- Quarterly review with the numbers
- Everything in Grow
- Google and Meta ads managed directly by me
- Landing pages built for the campaigns
- Call tracking, so you know which enquiries came from where
- Monthly strategy call
- Response within one working day
Ad spend is paid by you directly to Google or Meta, and isn't part of the fee. Minimum £300/month on ad spend.
Maintain — £300/month. Hosting, security, updates and uptime monitoring only. For smaller sites that don't need the marketing side.
Common Additions
One-off Services
Currently taking on new projects for October — get in touch to lock in a start date.
Get a tailored quoteWho's behind Focal Creative.
I'm James — I've spent over 10 years designing, building and looking after websites for independent businesses. Focal Creative runs out of the CityCoast Centre in Portslade, working with businesses across Brighton, Hove and the wider Sussex area. It's an independent design and development studio — which is a deliberate choice, not a limitation. There's no account manager between you and the person doing the work, no junior designer learning on your project, and no handoff between the people who pitch it and the people who build it.
Every website, campaign and piece of design comes from someone who's actually done the work — end to end, for independent businesses who'd otherwise be handed to the junior account team at a full agency.
Common questions.
How long does a website take to build?
Most Foundation builds take 2–3 weeks and Growth builds 3–5 weeks, from our first call to launch. Bespoke or fully custom builds usually take 5–8 weeks.
Do I own my website once it's built?
Yes. Once the final invoice is paid, the website and its content belong to you outright — including the source files and your domain, which is always registered in your name.
What happens if I want to cancel my retainer?
Growth Plans run on a month-to-month basis, just give me 30-days heads up before you want to opt out.
Do you work with businesses outside your listed sectors?
Absolutely — home improvement, trades and education are where I have the most experience, but every project starts with a conversation about your business specifically.
Ready to start a project? Get a tailored quote.
A short guided form — tell me about your business and what you need, and I'll come back with real numbers.
Start your project →Get a free 5-minute video review of your website.
I'll record a short screen-share walking through what's working, what's likely costing you enquiries, and what I'd fix first — no obligation, no sales pitch. More about the review →
Thanks — I'll send your video review within a few working days.