Getting found is one job. Getting chosen is another.

What this covers

Four things, and they run together rather than separately.

Being the obvious local result. Your Google Business Profile is usually the first thing a customer sees and the last thing anyone maintains. Photos of real finished work, services listed properly, questions answered, reviews responded to, posts that keep it active. For a local trade it is frequently worth more than the website.

Ranking for the work you actually want. Not "kitchens" — "kitchen fitters in Hove", "garden room installers near Lewes", the searches made by someone who has already decided to buy and is choosing who from. That means proper service pages, real area pages, and content that answers the questions people ask before they call.

Paid campaigns that stop wasting money. Google and Meta, managed directly — never outsourced. Most trade accounts I look at are paying for clicks from people three counties away, or for search terms that were never going to convert. The first month is usually as much about switching things off as turning things on.

Knowing what worked. Call tracking, form tracking, and a monthly report that tells you where enquiries came from and what they cost. Most businesses spending on ads genuinely cannot answer that question. You will be able to.

Who it's for

This works when a single new customer is worth several thousand pounds to you — kitchens, glazing, loft conversions, garden rooms, flooring, landscaping. If one extra job a quarter changes your year, the maths is easy.

It's not for everyone. If your average job is worth a few hundred pounds, or you can't take on more work right now, I'll tell you so on the call rather than take the fee. And if your website doesn't convert yet, ads will just buy clicks for a page that loses them — so that gets fixed first.

How it works

Weeks 1–2. I get access to everything, audit what's already running, and fix what's actively wasting money. Usually there's some.

Weeks 3–6. Google Business Profile rebuilt properly. The pages that need to exist get built. If ads are part of it, campaigns go live small and get widened once the numbers say so.

Month 2 onwards. Monthly written report: what came in, where from, what it cost, what I did, and three things worth doing next. Quarterly, we sit down with the trend lines and decide where the next quarter's focus and ad budget goes.

You'll hear from me whether the news is good or not. If something isn't working I'd rather say so in month two than dress it up until month six.

What it costs

Marketing is part of a Growth Plan rather than something bought by the piece.

Grow — £900/month. Google Business Profile managed, monthly SEO and GEO work (optimising for search engine and AI-generated results) and a report, conversion improvements to the site, plus the maintenance and security side.

Lead Engine — £1,800/month. Everything in Grow, plus Google and Meta ads managed directly by me, campaign landing pages, call tracking and a monthly strategy call.

Ad spend is separate, paid by you straight to Google or Meta. Minimum £300/month — below that a campaign never gathers enough data to learn, and I'd rather tell you that up front than take a management fee for something I know won't work.

Why there's no menu to pick from. Running ads at a site that doesn't convert is buying clicks for a page that loses them. Doing SEO & GEO while the Google Business Profile sits neglected leaves the most valuable local result untouched. These things only work as a set, so I only sell them as one — the same reason the site maintenance is included rather than billed separately.

For context: the cheapest UK agency retainers start around £1,000 a month, usually with an account manager sitting between you and whoever does the work. A part-time marketing hire is north of £20,000 a year before you've spent a penny on ads. Here you get one person, who does the work, and who answers the phone.

Two months minimum, then rolling with 30 days' notice. Ads need about that long before they're worth judging.